Ubisoft’s expansive open-world title, *Avatar: Frontiers of Pandora*, is currently enjoying a significant resurgence on Steam, hitting an all-time peak for concurrent players long after its initial debut. This powerful boost in engagement is directly tied to the recent theatrical success of the film franchise’s newest installment, *Avatar: Fire and Ash*.
Data compiled by SteamDB confirms that the game recently reached a record high of 15,283 concurrent players. This represents a substantial increase from its previous peak of 12,496 players, a milestone set just last month around the December 19th launch of the new *Avatar* movie.
It appears Ubisoft successfully leveraged the cinematic excitement. The player jump aligns perfectly with the release of the game’s first major DLC expansion, aptly titled “From the Ashes.” This story content, which launched simultaneously with the movie, is chronologically and thematically linked to the film, continuing the narrative weeks after the events of *Fire and Ash*.
The “From the Ashes” expansion is priced at $25, offering dedicated players new adventures on Pandora. Newcomers wishing to experience the full package can pick up the bundle, the “From the Ashes Edition,” which includes both the base game and the new content, retailing for $40. This synchronized media strategy has proven incredibly effective in drawing audiences back into the fight for Pandora.