Fans of the Super Mario franchise can finally mark their calendars: the highly anticipated My Mario product line, which previously debuted in Japan last year, is officially making its way to the United States in 2026. The initial wave of gear will hit shelves starting February 19, exclusively at Nintendo’s flagship stores in New York and San Francisco. This rollout focuses heavily on younger consumers, featuring a selection of kid-friendly games and appealing building sets designed to bring the Mushroom Kingdom to life.
Alongside the physical merchandise, Nintendo is releasing a new digital companion, the “Hello, Mario!” application. This app will be accessible across a wide range of platforms, including the Nintendo Switch, the upcoming Nintendo Switch 2, the Google Play Store, and the Apple App Store, ensuring broad availability for families.
While February 19 marks the initial US product drop, Nintendo stresses that this is merely the starting point. The company plans a sustained, long-term rollout of My Mario content, encompassing everything from new games and apparel to continuous app updates. Furthermore, the initiative will feature collaborations with major industry partners, specifically citing toy giants Fisher-Price and TOMY, promising diverse and high-quality products for the foreseeable future.