Nintendo’s highly anticipated “My Mario” collection, which made its successful debut in Japan last year, is finally crossing the Pacific. Fans in the United States can mark their calendars for February 19, 2026, when the official product lineup hits shelves. Initially, items will be exclusively available at Nintendo’s flagship retail locations in New York and San Francisco. The first wave of merchandise is aimed squarely at family enjoyment, concentrating primarily on kid-friendly interactive games and engaging building sets that capture the magic of the Mushroom Kingdom.
The expansion isn’t just focused on physical goods, however. Accompanying the merchandise launch is a brand-new application titled *Hello, Mario!* This digital companion is designed for widespread accessibility and is slated for release across major platforms, including the current Nintendo Switch console and the anticipated Nintendo Switch 2. Mobile users will also be able to download the app directly from the Google Play Store and the App Store.
While February 19 marks the starting point for the My Mario brand in America, Nintendo confirms that this is just the beginning. The company plans a sustained rollout of new content for the foreseeable future, spanning everything from games and apparel to updated apps. Furthermore, Nintendo has already secured exciting collaborations with major toy brands, confirming future partnerships with powerhouses like Fisher-Price and TOMY to ensure the product line remains fresh and expansive.