Rockstar Games’ *Grand Theft Auto VI*, currently targeting a massive November launch, is widely considered an industry-shaping event. The title’s looming presence is so significant that it has fueled speculation that other game developers might actively shift their release schedules to avoid the inevitable clash.
However, the head of Xbox Game Studios, Craig Duncan, remains unfazed by the competitive landscape. Speaking in a recent interview with GamesRadar, Duncan framed the highly anticipated release as just another day in the gaming world, emphasizing that a busy calendar filled with high-profile releases is nothing new.
Duncan maintained a practical stance, stating that while Rockstar is “going to do what they’re going to do,” his team’s sole mission is to execute the strategy that is best for Xbox’s own portfolio. He reminded the community that there are “always other games” competing for player attention and consumer spending.
While that sentiment holds true in general, *GTA VI* is hardly typical competition. Projections suggest the game could generate monumental figures, potentially selling 40 million copies and exceeding $3 billion in revenue during its first year on the market. Despite these staggering numbers, Duncan’s comments confirm that Xbox intends to maintain its course and focus on its internal releases rather than reacting to the gravitational pull of the industry’s biggest debut.